Visual Identity was designed for the Exhibition “Journey of the Mind”, a touring exhibition starting in Birmingham on 18th November 2021.
Context Concerned with the impact Covid-19 had on our mental health, the Sikh community saw value in sharing the learnings of the Gurus (of whom there are 11 in total) about the mind – understanding it, our ability to control it, and how to find a higher level peace within it for everyone – and how that might be represented through words and art. Studio Rejane Dal Bello was invited to create the visual identity, exhibition and motion graphics, and the collateral for the exhibition tour that starts in Birmingham in November, visiting Glasgow, Bristol, London, Vancouver and with dates for the USA pending confirmation for 2023.
Design Focusing on the word mind– the typography lines expand, expressing the journey or path that the mind takes in order to welcome and embrace self-discovery – moving deliberately from the “darkness”into the “light”.This journey is what the Gurus teach, to show us how to unlock the meaning of that journey within our own minds. We explore various visuals of the stroke path through motion and across all the exhibition touchpoints, inviting everyone to learn more about the Journey of the Mind.
Studio Rejane Dal Bello
Creative Director, Designer Rejane Dal Bello
Project Manager Kerryn Beeching – DashTwo
Motion Designer Marcus Pra
Creative Artwork and Production Henry J Janes
Production Management Jon Arnold – AMP Production
What we have done Overarching visual identity Exhibition graphics OOH design Motion design Social Media design Collateral design and delivery Merchandise design and delivery