The Sightseeing Bus, Open Loop, designed to compete and live among the most seen cities and a spot of the world. Open Loop tour bus is a nationalistic bus that goes around the city of New York most treasures sport for tourist and celebrating it’s pride.

Its visibility is a success especially in contrast to the standardized way of portraying city tour bus. This has a boldness and unique presence, now touring in 42nd Street in the Big Apple.

Elodie Boyer strategy consultancy has invited Studio Rejane Dal Bello to work on it in collaboration with graphic designer and professor Danny Kreeft.