Paz Holandesa is a free children’s hospital in Arequipa, Peru. It was founded in honour of child cancer patient Tony Rojas Molleapaza, whose memory is cherished by the city.
Our job was to create an identity that could delight, engage and distract the children at the hospital – se we created PAZ and friends – a series of warm, friendly characters who could soften everything from signage to posters
all over the building.
Since 2005, PAZ and friends have gone from logos to stationery, folders, cards and signage, wall paintings, games and editorial material.