Home • Studio Rejane Dal Bello

The official launch of the uniform that we designed for the @ag2rlamondiale_procyclingteam team.

Ag2r La Mondiale, a French life insurance company, has a long tradition of sponsoring Tour de France, and this year they welcomed Citroën to be part of their team. Our task was to show this integration by placing Citroên in the heart of the brand, showing that both are here together to help the team to succeed.

Studio Rejane Dal Bello worked in partnership with the brilliant @ElodieBoyerFab as their brand consultant and strategist.

Design team: Rejane Dal Bello, Chrys Naselos, Julien Tande (motion design), and João Oliveira (3D modeling)

Written by Rejane Dal Bello

After a career of more than 20 years spanning four countries, globally-renowned graphic designer, illustrator and visual branding consultant Rejane Dal Bello explains how choosing (or being chosen by) a design career has come to matter to her – and how it can matter to others no matter whether they are also seeking a creative path or are simply curious about the value and possibilities afforded by creativity.

Through a mixture of personal anecdote and professional experience, Rejane honestly and emotively reflects on her life and processes, and how they have been shaped by the beauty, challenges and serendipity of design and the visual arts.

You can order at:

https://www.counter-print.co.uk

Author/ writter: Rejane Dal Bello
Publisher: Counter-print books

Visual identity for the French sailing race La Transat sponsored by ALM. Using the visual cue from ALM’s main brand identity, we reintroduced the ALM fold as a colourful and vibrant sail in order to mark this year’s event.

In collaboration with @chrysostomosnaselos
Strategy: Elodie Boyer
Motion: Julien Tande & @dimitriskp
Sound: @whydobirds.de

Democratic learning

SESC is a Brazilian non-profit that sees education as a vital part of social transformation. They provide a diverse range of free educational programmes for all kinds of people. It’s the most important cultural and education institution in Sao Paulo.

We created an editorial system for printed and digital material, to be used throughout the 12-month duration of the courses – work that celebrated all shapes and sizes of learning.

Free Christmas Meals & Entertainement communition style that has being developed as a visual identity system for the past two xmas.

The Smile Brigade is a non-profit voluntary organisation offers vulnerable people a range of help and services – everything from freshly cooked meals to haircuts.

Our visual identity work graphically represents the idea of people working together. It’s moving, simple and welcoming.

A memorable challenge

The advance of Alzheimers and other forms of dementia are one of the greatest challenges the world is facing. The Alzheimer Nederland Foundation plays a vital role in raising awareness and funds for research.

The disease causes significant memory loss – so our design work explores the physical and emotional impact, creating a distinctive visual identity that was used across all the Foundation’s communication.

Project developed while working at Studio Dumbar

Letify
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Lettings made simple

Letify is an online platform that simplifies the lettings process for landlords – it allows them to customize the way they manage properties.

The design had to be as simple as the product – so we made their letter ‘E’ into a house. It created a brand device that allows Letify to stand out in all their comms, across any visual platform, simply by writing their name. Bold, straightforward and honest.

In collaboration with Chrysostomos Naselos

UPO 3
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Write your name

Every year, UPO III (Unidentified Paper Object) showcases an undiscovered artist working on a social project.

We created the identity for UPO and also designed this third edition, which featured Marion Baitalle. This amazing artist helps children to write their names in a non-traditional way, so they feel there is no room to fail.

It’s something we’re really proud to have been a part of.

Life unfolding

ALM is a French life insurance company that is non-profit – its purpose is to support its members through the difficult times in their lives. The design adapted the existing, iconic logo into a new context, with engaging photography and a vibrant, versatile colour palette. It speaks to the life of a customer, and ALM’s job to help them ‘unfold’ the crucial moments in their lives.

In collaboration with Chrysostomos Naselos

Populist passion

The Mundo Latinx exhibition showcased contemporary visual artists who raise important questions about Latin American society.

We chose to honour their work by referencing the aesthetics of the wheatpaste poster – the cheapest, most popular form of communication found throughout the continent.

The exhibition was held at the Fashion Space Gallery part of the London College of Fashion.

Explaining an illness to a child, whether common or serious, is no easy feat. It’s something every parent must do, but knowing what to say and how to say it, can be a huge challenge. Often, they simply don’t have the medical knowledge needed to explain a disease and provide much-needed comfort.

This is where Dr. Giraffe comes in. With simple words and pictures, and grounded in medical truth, each book in the series tells a story about one childhood disease – ranging from common ailments to rare conditions. To mum and dad’s relief, Dr. Giraffe can do what they perhaps cannot: help young patients make sense of what they are going through, in a way that is clear, medically accurate, and (no less importantly) pleasant to read.

drgiraffe.com

Our collection so far:
— Mr. Dot: chicken pox
— Half-half: cleft palate and lip
— Land of the Big: leukaemia

Created, illustrated, designed & published by
Studio Rejane Dal Bello

Words & story by
Jayshree Viswanathan

Medical strategy by
Stefan Liute

Supported by
Marjan van Mourik

Design Manchester has invited Studio Rejane Dal Bello to submit a personal response to words written by Mark E Smith as part of the Design Manchester 18 festival, Uk. The submissions will be presented at Bury Art Museum and Sculpture Centre. Mark E Smith lived in Prestwich near, Bury for most of his life, so it is fitting that the work is exhibited in Bury Art Museum. This is a visual celebration of, independence, individuality and language disruption.

Standing out in NYC

Open Tour is a New York bus sightseeing brand – working in one of the noisiest, busiest, most visually demanding cities in the world. Making yourself seen is a huge challenge.

But they have something other brands don’t: a fleet of giant moving billboards, where the product and the brand are one.

Visitors to NYC want to feel totally immersed – so we created the most American-looking busses in the world. They stand out, even in the heaviest traffic.

Elodie Boyer strategy consultancy has invited Studio Rejane Dal Bello to work on it in collaboration with graphic designer and professor Danny Kreeft.

Solving problems through play

Playspace is an organisation that empowers employees to understand, challenge and change the rules that govern their lives and society.

Our work was inspired by the idea of gamification – the joy of solving problems through play. We created a typographical set of shapes that playfully adapts to each framework.

Rejane Dal Bello has been assembling images from Google Earth in her spare time. Then she has energetically re-arranged, re-worked and illustrated them; re-mixed them and turned them inside out, transforming their meaning in the process and reference of the history of art through earth perspective.

As happy as an astronaut, Rejane has been able to capture a new perspective to present images of infinity and to fashion the world in her imagination. This unique project which should be a novel and intriguing reading experience.

Collaboration for 3D creative animation with Aaron Baum and Sound design with Lucas Rampazzo.

UPO (Unidentified Paper Object) is an occasional and bilingual printed matter (FR/EN) published by Éditions Non Standard. UPO is aimed at emphasizing a non-standard project from an “undiscovered” artist. To wrap this artistic project, Elodie Boyer chooses one or several authors to write a specific text and Rejane Dal Bello creates a unique graphic design. As a result, UPO is hopefully a moving, shaking, an experimental and unexpected meeting place. UPO format remains the same but paper(s), printing technique(s), binding vary from one issue to another.

UPO 2 is dedicated to the work of the photographer Xenia Naselou. She gives us a glimpse of what is happening, on the island of Lesvos in Greece, observed with a beautiful sensitivity, without being intrusive to those who been through so much on the immigration crisis. A silent documentation of the traces it has left.

Standing out in a sea of competitors

Ag2r La Mondiale (ALM) is a key sponsor of La Transat, a prestigious international yacht race. But it’s a huge sponsorship area for many finance companies – it’s hard for brands not get lost in the crowd.

We decided to ignore every financial branding cliche, and take inspiration from the world of yacht racing. We used the visual alphabet of sailing flags to create a design system that positioned ALM as a bold, expressive and decisive leader.

Project developed while working at Studio Dumbar

A moving design target

How do you create an identity that works when it’s always moving? Our work for the Ag2r La Mondiale (ALM) Tour De France team meant branding objects that most people see flying past on their screens.

The strength of this identity lies in the iconic logo, the expressive typography and the bold use of colour. We purposely avoided the visual clichés associated with the financial sector and chose to reference the dot pattern of the Tour jerseys as a tribute to the event.

Project developed while working at Studio Dumbar

Ancient and modern

This project is a visual identity for the city of Delft in Holland. Our brief was to represent the rich history of the city and its innovative character, in one.

The logo blends traditional typography with new characters. We used historical and modern silhouettes of Delft, referenced its local products and created typography that uses both a sans serif and a refined serif font. And the use of drawn illustration represents a city that is always developing. It’s
an honest, heartfelt celebration.

Project developed while working at Studio Dumbar

Half a century of influence

This project was a visual identity to celebrate the 50th anniversary of
the city of Brasilia.

We were inspired by Palácio do Congresso Nacional, one of the most iconic buildings in the city. We took the lines, shapes and forms of the building and abstracted them into blocks, which we used to create the number 50.

Driving debate

Design is not only about aesthetics, it also plays a vital role in society. The 2010 European Design Festival took place amid seismic political changes, and we felt our work should address those issues.

We were inspired by the visual language of protest movements and European flags, and created work that made the audience part of the discussion.

Jb 500
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Honouring a master

We created a proposal for the visual identity for the Dutch city of Den Bosch. It’s a place synonymous with the celebrated artist Hieronymus Bosch, and the 500th anniversary of his death in 1516.

His work is known for its deep insight into humanity’s desires and deepest fears – our design reflected the duality of his art and his city in a series of arresting images.

Made for Tony

Paz Holandesa is a free children’s hospital in Arequipa, Peru. It was founded in honour of child cancer patient Tony Rojas Molleapaza, whose memory is cherished by the city.

Our job was to create an identity that could delight, engage and distract the children at the hospital – se we created PAZ and friends – a series of warm, friendly characters who could soften everything from signage to posters
all over the building.

Since 2005, PAZ and friends have gone from logos to stationery, folders, cards and signage, wall paintings, games and editorial material.

How to be heard

The Amsterdam Symphony has an enviable international reputation and a broad repertoire, performing everything from baroque to contemporary music.

Our posters for the Symphony were driven by a bold logotype and typographic palette. It allowed us to showcase dramatically different artists and performances while retaining a strong, instantly recognisable identity.

Project developed while working at Studio Dumbar

Shaping cities

OVG is a Dutch real estate developer with an innovative approach. The needs of a city to flex, to adapt, to constantly change – that’s what fires OGV’s imagination and work.

We approached this project with that flexibility in mind, and created an identity that shows OGV as a modern, fluid and positive contributor to civic life.

Project developed while working at Studio Dumbar

Orange telecom in its re-branding while I was working at Wolff Olins has developed this idea to respond to the customers that bad incidents in the past would never happen again. Through the calligraphic style i developed a mimic of a more personal touch that each poster is and was created intentionally for each customer in orange and it’s unique promises.

SSH Utrecht is a social housing organization for young people and students, mostly from the university and the various colleges in Utrecht. The main focus of the concept is ‘individuality versus community’ – meaning several students, with different backgrounds and characters, living together and sharing the same space. Photos by Gerrit Schreurs.

Project designer while at Studio Dumbar

Stamps
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