Visual identity for the French sailing race La Transat sponsored by ALM. Using the visual cue from ALM’s main brand identity, we reintroduced the ALM fold as a colourful and vibrant sail in order to mark this year’s event.
In collaboration with @chrysostomosnaselos
Strategy: Elodie Boyer
Motion: Julien Tande & @dimitriskp
SESC is a Brazilian non-profit that sees education as a vital part of social transformation. They provide a diverse range of free educational programmes for all kinds of people. It’s the most important cultural and education institution in Sao Paulo.
We created an editorial system for printed and digital material, to be used throughout the 12-month duration of the courses – work that celebrated all shapes and sizes of learning.
This poster wrapped the monthly brochure, and was designed to promote special courses about space. This design places the cosmos within an image which becomes 3D when it’s moved and folded by a reader – referencing the multi-dimensional nature of the cosmos.
The advance of Alzheimers and other forms of dementia are one of the greatest challenges the world is facing. The Alzheimer Nederland Foundation plays a vital role in raising awareness and funds for research.
The disease causes significant memory loss – so our design work explores the physical and emotional impact, creating a distinctive visual identity that was used across all the Foundation’s communication.
Letify is an online platform that simplifies the lettings process for landlords – it allows them to customize the way they manage properties.
The design had to be as simple as the product – so we made their letter ‘E’ into a house. It created a brand device that allows Letify to stand out in all their comms, across any visual platform, simply by writing their name. Bold, straightforward and honest.
Every year, UPO III (Unidentified Paper Object) showcases an undiscovered artist working on a social project.
We created the identity for UPO and also designed this third edition, which featured Marion Baitalle. This amazing artist helps children to write their names in a non-traditional way, so they feel there is no room to fail.
It’s something we’re really proud to have been a part of.
ALM is a French life insurance company that is non-profit – its purpose is to support its members through the difficult times in their lives. The design adapted the existing, iconic logo into a new context, with engaging photography and a vibrant, versatile colour palette. It speaks to the life of a customer, and ALM’s job to help them ‘unfold’ the crucial moments in their lives.
Explaining an illness to a child, whether common or serious, is no easy feat. It’s something every parent must do, but knowing what to say and how to say it, can be a huge challenge. Often, they simply don’t have the medical knowledge needed to explain a disease and provide much-needed comfort.
This is where Dr. Giraffe comes in. With simple words and pictures, and grounded in medical truth, each book in the series tells a story about one childhood disease – ranging from common ailments to rare conditions. To mum and dad’s relief, Dr. Giraffe can do what they perhaps cannot: help young patients make sense of what they are going through, in a way that is clear, medically accurate, and (no less importantly) pleasant to read.
Design Manchester has invited Studio Rejane Dal Bello to submit a personal response to words written by Mark E Smith as part of the Design Manchester 18 festival, Uk. The submissions will be presented at Bury Art Museum and Sculpture Centre. Mark E Smith lived in Prestwich near, Bury for most of his life, so it is fitting that the work is exhibited in Bury Art Museum. This is a visual celebration of, independence, individuality and language disruption.
Rejane Dal Bello has been assembling images from Google Earth in her spare time. Then she has energetically re-arranged, re-worked and illustrated them; re-mixed them and turned them inside out, transforming their meaning in the process and reference of the history of art through earth perspective.
As happy as an astronaut, Rejane has been able to capture a new perspective to present images of infinity and to fashion the world in her imagination. This unique project which should be a novel and intriguing reading experience.
Collaboration for 3D creative animation with Aaron Baum and Sound design with Lucas Rampazzo.
UPO (Unidentified Paper Object) is an occasional and bilingual printed matter (FR/EN) published by Éditions Non Standard. UPO is aimed at emphasizing a non-standard project from an “undiscovered” artist. To wrap this artistic project, Elodie Boyer chooses one or several authors to write a specific text and Rejane Dal Bello creates a unique graphic design. As a result, UPO is hopefully a moving, shaking, an experimental and unexpected meeting place. UPO format remains the same but paper(s), printing technique(s), binding vary from one issue to another.
UPO 2 is dedicated to the work of the photographer Xenia Naselou. She gives us a glimpse of what is happening, on the island of Lesvos in Greece, observed with a beautiful sensitivity, without being intrusive to those who been through so much on the immigration crisis. A silent documentation of the traces it has left.
Ag2r La Mondiale (ALM) is a key sponsor of La Transat, a prestigious international yacht race. But it’s a huge sponsorship area for many finance companies – it’s hard for brands not get lost in the crowd.
We decided to ignore every financial branding cliche, and take inspiration from the world of yacht racing. We used the visual alphabet of sailing flags to create a design system that positioned ALM as a bold, expressive and decisive leader.
How do you create an identity that works when it’s always moving? Our work for the Ag2r La Mondiale (ALM) Tour De France team meant branding objects that most people see flying past on their screens.
The strength of this identity lies in the iconic logo, the expressive typography and the bold use of colour. We purposely avoided the visual clichés associated with the financial sector and chose to reference the dot pattern of the Tour jerseys as a tribute to the event.
This project is a visual identity for the city of Delft in Holland. Our brief was to represent the rich history of the city and its innovative character, in one.
The logo blends traditional typography with new characters. We used historical and modern silhouettes of Delft, referenced its local products and created typography that uses both a sans serif and a refined serif font. And the use of drawn illustration represents a city that is always developing. It’s
an honest, heartfelt celebration.
This project was a visual identity to celebrate the 50th anniversary of
the city of Brasilia.
We were inspired by Palácio do Congresso Nacional, one of the most iconic buildings in the city. We took the lines, shapes and forms of the building and abstracted them into blocks, which we used to create the number 50.
Design is not only about aesthetics, it also plays a vital role in society. The 2010 European Design Festival took place amid seismic political changes, and we felt our work should address those issues.
We were inspired by the visual language of protest movements and European flags, and created work that made the audience part of the discussion.
Paz Holandesa is a free children’s hospital in Arequipa, Peru. It was founded in honour of child cancer patient Tony Rojas Molleapaza, whose memory is cherished by the city.
Our job was to create an identity that could delight, engage and distract the children at the hospital – se we created PAZ and friends – a series of warm, friendly characters who could soften everything from signage to posters
all over the building.
Since 2005, PAZ and friends have gone from logos to stationery, folders, cards and signage, wall paintings, games and editorial material.
This project celebrated an international exchange between Dutch and Chinese colleges. The type is deliberately chosen to clash, so it represents the imperfections and unpredictability that makes collaboration interesting.
Dutch design college is an initiative by Michel de Boer
The Amsterdam Symphony has an enviable international reputation and a broad repertoire, performing everything from baroque to contemporary music.
Our posters for the Symphony were driven by a bold logotype and typographic palette. It allowed us to showcase dramatically different artists and performances while retaining a strong, instantly recognisable identity.
Orange telecom in its re-branding while I was working at Wolff Olins has developed this idea to respond to the customers that bad incidents in the past would never happen again. Through the calligraphic style i developed a mimic of a more personal touch that each poster is and was created intentionally for each customer in orange and it’s unique promises.
Illustrations that complement the Dutch visual Identity. The graphic language reflects topics that are relevant to the Netherlands and the style is inspired by the “De Stijl” movement. Photos by Gerrit Schreurs.
SSH Utrecht is a social housing organization for young people and students, mostly from the university and the various colleges in Utrecht. The main focus of the concept is ‘individuality versus community’ – meaning several students, with different backgrounds and characters, living together and sharing the same space. Photos by Gerrit Schreurs.