About Work
Spina Bifida
Awareness Campaign

Context

Paz Holandesa Hospital, a free children’s hospital in Peru, is launching an awareness campaign to educate the public about Spina Bifida.

Spina bifida is a birth defect in which a baby’s spine and spinal cord don’t develop properly, resulting in a gap in the spine. Although the exact cause is unknown, a lack of folic acid in the early stages of pregnancy is a significant risk factor. To reduce this risk, Paz Holandesa has partnered with SRDB (Studio Rejane Dal Bello) to develop a comprehensive awareness campaign.

Design

SRDB has created a visual strategy and design series that encompasses the hospital area, utilizing both digital and printed materials to inform the public about spina bifida. The campaign will cover the types of spina bifida, its causes, risks, symptoms, and prevention methods. By raising awareness of spina bifida, Paz Holandesa hopes to reduce the incidence of this birth defect and improve the health of mothers and babies in the region.

Services

  • Brand Strategy
  • Poster Design
  • Visual Identity

Team

  • Creative Director, Designer
    Rejane Dal Bello
  • Motion Designer
    David Barnett
  • Copy
    Marjan van Mourik