Context

Open Tour is a New York bus sightseeing brand – working in one of the noisiest, busiest, most visually demanding cities in the world. Making yourself seen is a huge challenge.

But they have something other brands don’t a fleet of giant moving billboards, where the product and the brand are one.

Design

Visitors to NYC want to feel totally immersed – so we created the most American-looking busses in the
world. They stand out, even in the heaviest traffic.

Partnership with strategist and brand
consultant Elodie Boyer