About Work
Dawn Collective
Theatre of New Perspectives

Context

Dawn Collective, a women-led theatre company, amplifies untold stories with a focus on marginalized voices, particularly bi-cultural and female perspectives. By dismantling stereotypes and fostering connections, their work highlights our shared human needs for love, acceptance, and visibility. In a dual-cultural society, they remind us of the universal threads that bind us together.

Tasked with reimagining their visual identity, we aimed to reflect their ethos of inclusivity, innovation, and collaboration. At the heart of their vision is collectivity—a diverse group uniting to tell stories that celebrate the collective human experience.


Design

Inspired by the dual “L”s in Collective, the identity emphasizes interconnectedness and togetherness, reflecting the company’s community-driven storytelling. The typography’s open, fluid design symbolizes inclusivity and transformation, where every voice contributes to the whole.

Breaking from traditional theater branding, the aesthetic is bold and modern, designed to attract younger, broader audiences and connect the arts with diverse communities.

Dawn represents both the beginning of light and the illumination sparked by shared stories. This theme shapes every element of the branding, reinforcing their message: new stories, fresh perspectives, and a brighter, more connected future.

Services

  • Branding
  • Digital & Social Design
  • Environmental Design
  • Motion design
  • Poster Design
  • Visual Identity
  • Web Design

Team

  • Creative Director & Designer
    Rejane Dal Bello
  • Project Manager
    Melissa Taminato
  • Motion Graphics
    Marcus Prado
  • Website Designer
    Rejane Dal Bello
  • Website Programmer
    Reverb Media