Context
Misti Peruvian Specialty Coffee was created with a purpose far beyond offering exceptional coffee. Each cup supports not only Peru’s rich coffee-growing tradition and the local farmers who sustain it, but also an initiative that delivers free, life-saving medical care to children in Peru. By choosing Misti, people contribute to two meaningful causes at once: supporting sustainable agriculture and funding vital healthcare through the work of the Paz Holandesa Children’s Hospital. The principle of reciprocity is simple — you enjoy your daily coffee, and that choice directly gives back to those who need it most.
Design
Studio Rejane Dal Bello developed the visual identity and packaging system across multiple flavour lines. The design centres on a bold, modern interpretation of the coffee bean, translated into vibrant, expressive shapes that reflect the energy of Peruvian culture. Each flavour features a distinctive colour palette, creating a striking shelf presence while reinforcing the brand’s purpose-driven message. The result is a visual identity that celebrates great coffee while highlighting the mission behind it — every purchase directly supporting free medical care for children at Paz Holandesa Hospital.
Services
- Branding
- Illustration
- Motion design
- Packaging
- Poster Design
- Visual Identity
Team
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Creative Director, DesignerRejane Dal Bello
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Motion DesignerCharlie Le Maignan & Bettina Lou Lou
