Context

ALM is a French life insurance company that is non-profit – its purpose is to support its members through the difficult times in their lives.

Design

The design adapted the existing, iconic logo into a new context, with engaging photography and a vibrant, versatile colour palette. It speaks to the life of a customer, and ALM’s job to help them ‘unfold’ the crucial
moments in their lives.

Services

Brand Strategy
Branding
Digital & Social Design
Editorial
Graphic Design
Motion design

Team

Brand Strategist, Consultant

Elodie Boyer
Creative Director, Designer

Rejane Dal Bello

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