Studio Rejane Dal Bello

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PROJECTS
SRDB
  • Ag2r Citroën Team
  • Citizen First, Designer Second
  • Non Standard Exhibition
  • ALM Annual Report 20
  • La Transat 2020
  • Sesc Av Paulista
  • Paz Annual Report 19
  • Falling Love
  • The Smile Brigade Xmas
  • Sesc Cosmos
  • Sesc Casa
  • Alzheimer Foundation
  • The Smile Brigade
  • ALM Annual Report
  • Letify
  • Courtney Barnett
  • UPO 3
  • ALM Annual Report 19
  • Ag2r La Mondiale
  • Mundo Latinx
  • Dr. Giraffe Series
  • Stay Away
  • Tour Bus Ny
  • Play Space
  • Earth Art
  • UPO 2 Magazine
  • I LovEU
  • La Transat
  • Tour De France
  • City Of Delft
  • 50Y Brasilia
  • Ed Awards
  • Jb 500
  • Non-profit Peru Hospital
  • Faster Motocycle
  • DDC
  • Adam Symphony
  • Ovg Real Estate
  • Orange Posters
  • Upii Cupcakes
  • Stencil Book
  • Rijksoverheid
  • Ssh Utrecht
  • Items Magazine
  • Stamps
  • La Transat

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Standing out in a sea of competitors

Ag2r La Mondiale (ALM) is a key sponsor of La Transat, a prestigious international yacht race. But it’s a huge sponsorship area for many finance companies – it’s hard for brands not get lost in the crowd.

We decided to ignore every financial branding cliche, and take inspiration from the world of yacht racing. We used the visual alphabet of sailing flags to create a design system that positioned ALM as a bold, expressive and decisive leader.

Project developed while working at Studio Dumbar

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