Studio Rejane Dal Bello

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PROJECTS
SRDB
  • Paz Walk-in Clinic
  • Annual Report Pandemic
  • Ag2r Citroën Team
  • This Here
  • Branding Highlights
  • Paz Covid-19
  • VR Exhibition
  • UPO 4
  • ACT Runners Book
  • Alzheimer NL
  • Citizen First
  • Making Books Together
  • Trase Finance
  • Reason of Being
  • La Transat 20
  • Sesc AvPaulista
  • Bonne Année
  • Falling Love
  • Foco Course
  • Xmas Free Meals
  • Sesc Cosmos
  • Sesc Casa
  • The Smile Brigade
  • Forget me not Stamp
  • Ready for tomorrow
  • Letify
  • Courtney Barnett
  • 50Y Brasilia
  • UPO 3
  • Ag2r La Mondiale
  • Mundo Latinx
  • Dr. Giraffe Series
  • Tour Bus Ny
  • Play Space
  • Earth Art
  • UPO 2 Magazine
  • La Transat
  • Tour de France
  • City Of Delft
  • Ed Awards
  • Jb 500
  • Free Hospital
  • Faster
  • DDC
  • Symphony
  • Ovg Real Estate
  • Upii Cupcakes
  • Ssh Utrecht
  • New Act
  • La Transat

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Standing out in a sea of competitors

Ag2r La Mondiale (ALM) is a key sponsor of La Transat, a prestigious international yacht race. But it’s a huge sponsorship area for many finance companies – it’s hard for brands not get lost in the crowd.

We decided to ignore every financial branding cliche, and take inspiration from the world of yacht racing. We used the visual alphabet of sailing flags to create a design system that positioned ALM as a bold, expressive and decisive leader.

Project developed while working at Studio Dumbar

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