Rebrand for an architect firm ‘Tadu Architects’ @taduarq
‘Tadu Architects’ has made its mark in the Brazilian and international market over the last 12 years. Previously called ‘TD Architecture’, the company has grown and they saw the need for a realignment of their values to their brand. Studio Rejane Dal Bello was invited to rethink the company naming, strategy, and visual identity system.
Focusing on their core value ‘conscious creations’ (their investigative process through a building’s history before thinking of any design), we designed the word ‘Tadu’ as being seen through all the perspectives and layers in the same way they do with all their projects first. They are known for respecting the heritage and history of the original space, avoiding unnecessary interference, creating cost-effective projects – seeing the big picture and doing more with less.
Studio Rejane Dal Bello
@rejanedalbello (design, web, illustration, and creative direction) in collab with @chrysostomosnaselos, Ben Maxwell (strategy), @jonathanmnielsen (motion) PV (programmer)