Context

Paz Holandesa is a free children’s hospital in Arequipa, Peru, founded in memory of Tony Rojas Molleapaza, a young cancer patient whose story remains deeply meaningful to the community. For 25 years, the hospital has provided vital medical care to children who would otherwise have no access to treatment, becoming a symbol of compassion, resilience, and hope for families across the region.

Design

Studio Rejane Dal Bello was invited to create a comprehensive visual identity for the hospital’s 25th anniversary. The work included the annual report and a full set of celebratory materials marking this milestone year. The design balances clarity and festivity: one layer emphasises the hospital’s legacy and ongoing mission, while the other celebrates the countless stories of healing and dedication that define its 25-year journey. The result is a visual system that honours the past, highlights continued impact, and proudly celebrates a quarter-century of life-changing care.