Visual identity for the French sailing race La Transat sponsored by ALM. Using the visual cue from ALM’s main brand identity, we reintroduced the ALM fold as a colourful and vibrant sail in order to mark this year’s event.
In collaboration with @chrysostomosnaselos
Strategy: Elodie Boyer
Motion: Julien Tande & @dimitriskp
Sound: @whydobirds.de