La Transat
(1st & 2nd Edition) Standing out in a sea of competitors
Context
Ag2r La Mondiale (ALM) is a key sponsor of
La Transat (2020), a prestigious international yacht race. But it’s a huge sponsorship area for many finance companies – it’s hard for brands not get lost in the crowd.
Design
We decided to ignore every financial branding cliche, and take inspiration from the world of yacht racing. We used the visual alphabet of sailing flags to create a design system that positioned ALM as a bold, expressive and decisive leader.
Project was developed while working at Studio Dumbar
Services
- Book design
- Branding
- Exhibition Design
- Poster Design
- Visual Identity
Team
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StrategistElodie Boyer
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DesignerRejane Dal Bello
