Ancient and modern

This project is a visual identity for the city of Delft in Holland. Our brief was to represent the rich history of the city and its innovative character, in one.

The logo blends traditional typography with new characters. We used historical and modern silhouettes of Delft, referenced its local products and created typography that uses both a sans serif and a refined serif font. And the use of drawn illustration represents a city that is always developing. It’s
an honest, heartfelt celebration.

Project developed while working at Studio Dumbar