Life unfolding
ALM is a French life insurance company that is non-profit – its purpose is to support its members through the difficult times in their lives. The design adapted the existing, iconic logo into a new context, with engaging photography and a vibrant, versatile colour palette. It speaks to the life of a customer, and ALM’s job to help them ‘unfold’ the crucial moments in their lives.
In collaboration with Chry Naselos