The official launch of the uniform that we designed for the @ag2rlamondiale_procyclingteam team.
Ag2r La Mondiale, a French life insurance company, has a long tradition of sponsoring Tour de France, and this year they welcomed Citroën to be part of their team. Our task was to show this integration by placing Citroên in the heart of the brand, showing that both are here together to help the team to succeed.
Studio Rejane Dal Bello worked in partnership with the brilliant @ElodieBoyerFab as their brand consultant and strategist.
Design team: Rejane Dal Bello, Chrys Naselos, Julien Tande (motion design), and João Oliveira (3D modeling)