Ag2r La Mondiale – Visual Identity designed at Studio Dumbar

The differentiating strength of this corporate identity lies in the iconic strength and simplicity of the logo, the expressive use of typography, the clear photography design and the versatile use of color. This concept was further utilized in surprising yet consistent designs for all the company’s other public communications, including a Tour the France team and the ‘Transat’ sailing race of which AG2R LA MONDIALE is the main sponsor. Retail in collaboration with Unit-Design. Brochure photos by Gerrit Schreurs.